About us

The business was created in 2014 after Andrea planned to provide a sweet table for her daughter's 16th birthday; this planning sparked the beginning of 'Simply Sweet'.

After 3 1/2 very successful years, providing sweet carts, Ferris wheels, post boxes and Ferrero Rocher hearts to many happy couples for their weddings, as well as carts and wheels for birthday parties, corporate training events and Christmas parties, Andrea and James decided to expand the business and open a traditional sweet shop with a modern twist.

Simply Sweet opened its doors at the start of November 2017 and we haven't looked back since.

Housed in one of Newark's historic grade 2 listed buildings dating from the 1300's, Simply Sweet offers a wide range of both traditional sweets, modern classics, and a range of imported sweets.


You can find timeless favourites such as koff candy twists, pear drops, sherbet lemon and Lion's midget gems, right though to more modern classics like gold bears, paint balls, millions and much more in our range of over 400 jars of sweets.


We also have an impressive range of both traditional English liquorice and imported Dutch and Swedish liquorice.


We have a massive range of imported American sweets such as the legendary Hershey bars, Reese's and jolly ranchers, along with a range of unique flavours of Fanta and M&M's.


We also offer an ever growing range of dietary sweet, such as sugar free, dairy free, vegan, vegetarian, gluten free and soya free.